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Media strategy
Good profile isn't won just by keeping up a flow of information. It's about thinking ahead, planning, identifying opportunities, anticipating obstacles, and meshing pr with a client's other sales and marketing activities. mca works with clients to review and plan strategy to focus key messages and get the best results from available resources.
Editorial & news
Well-packaged material appeals to editors and gets results for our clients. We research and package words and pictures to deliver a story tailored to each individual publication's style and profile. And we always remember that news is news, features are features, and copy is copy – because editors know where the wastebasket is.
Reporting & deliverables
Meetings, meetings, meetings. We all know how much time they can eat up. We don't underestimate the importance of client reporting, but we keep it focused and to the point, with regular email status reports, a monthly activity summary, and review meetings tailored to a schedule that suits you.
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Press tours & briefings
To build our clients' links with top-tier opinion formers in the media, we arrange press tours and on-site visits. A personal conduit to key editors and analysts is a vital asset to our clients.
Reviews
With first-look previews, in-depth road-tests, and user reports, our clients can establish solid third-party credibility for their products. We pitch, co-ordinate, and administer review programmes, with or without editorial support, as appropriate.
Marketing support
Copywriting, photography, translation, direct mail, design and print management, newsletters production and distribution, branding consultation. We'll mix and match whatever clients need to get the message across.
Media list management
mca maintains a customized database of key media contacts for each client, tailored from our roster of international print and online publications, analysts and freelancers.
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