ART: reaching into specialist markets

ART retained mca communications to build the company's profile from startup, and promote its range of innovative computer graphics rendering hardware. Through a campaign of equipment reviews, white papers, tradeshow support and specially packaged features, ART achieved widespread international coverage in the major computer graphics print and online media, and in key specialist publications.

By working closely with ART's customers mca developed and placed a series of features highlighting the benefits of ART's technology to potential customers in architecture, industrial design, aerospace, and the automobile industry.

This front-cover 4 page feature in MCAD magazine described how Jaguar/Ford's design house used ART products to deliver accelerated visualisation services during the development of Jaguar's new X-type 4WD saloon – just one of many stories delivered to specialist readerships in ARTs wide range of markets.

'mca communications have produced consistently high-quality coverage for us, by developing strongly-written features that have great appeal to editors of publications in many different industry sectors.'
– Craig Wareham, VP Marketing, ART VPS Ltd.

back