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Ground-breaking graphics software developers 2d3 launched in 2000, and engaged mca communications to promote the company from its debut at Siggraph, the industry's premier computer graphics and visual effects show.
With a carefully targeted pre-show media campaign, one-on-one interviews at the show, and post-show press tours, mca ensured that the company was presented to the most influential editors in the industry. The result: substantial international coverage in key print and online media, and a crop of prestigious industry awards throughout the following year.
To develop 2d3's presence as an entrant into the high end of the film and television effects market, mca worked with major film studios and post production houses to emphasise the customer profile in a regular flow of news and topical feature stories, leading to sustained coverage such as this multi-page feature in the foremost international computer graphics publication.
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